I know what you're saying. It seemed to be a blanket proclamation that if there are guns in your home, they are a direct threat to your family.
I understand they're trying to sell their products, and maybe they were just trying to drive home the point about unsecured guns and kids..... but..... the average moron leaving loaded guns laying around within hand reach of a toddler probably isn't interested in a safe to house their gat in, anyway- so in my opinion the ad is kind of bone-headed.....