Or companies could make products that don't suck.First of all, I am not really defending magazines, but just think about what I am saying for a minute. The reality of it all is that we, the consumer, would not be willing to pay what a magazine would cost if they did not have advertisers. I have had several articles published (not in gun mags) and have seen readers complain about all of the ads and lack of criticism of certain items. Those same readers want to know why the mag costs so much and why there isn't more info to read. Who is going to pay for it?
Subscriptions don't generally pay what it costs to produce a mag. Without money coming from somewhere else (ads, off the shelf sales), the company isn't going to make it. Without companies willing to donate items to be reviewed, what will there be to read? Bottom line is magazines work for their advitersers more than they do for their readers, that's just the way it is. If we want a magazine that tells only the truth, it would have to be completely funded by the reader and then who would be willing to pay for it? As long as you keep that in mind, then you should be able to tell what a writer really thinks of a product without him cutting his own throat financially.
Or companies could make products that don't suck.