It's possible that we're wrong, but I doubt it. If they were actually designing their own optics, they'd have a bit more information on their website on what sets them apart from the big companies. They also would have a hard time getting their prices that low, even with overseas manufacturing.I've never heard of that kind of stuff going on, but what do I know. I would never have guess about any of this type of commerce rebranding or whatever you call it. Well I guess it's a good thing I asked then.
With that being said, a lot of overseas things like this work just fine. You get what you pay for. A $250 scope won't be as reliable as a comparable $1000 scope made by a reputable company....but for most people who are just plinking with their guns, that's just fine.