I always go 20% off the sticker price. I bought a 2003 Ford 4x4 Lariat, had to wait 6 months but they called me back and I got the truck 20% off like I wanted. Reason I do this is because just say I buy this new truck and on my way home I get in an accident then the truck is no longer new it's then a used truck. Insurance will only offer me the KBB great conditon they will not give me the sticker price on the truck.