It's volume and competition. A city of 6 million people will sell more cars, and multiple dealerships of the same brand will drive competition.
When I bought my escalade the dealer in metairie wouldn't take off more than 2k. I ended up buying the same model in Houston for 13k off. Both were brand new.
Same thing with Infiniti. The dealer in metairie actually marked up the car since it was the first model year and selling well. Went to Houston and got 3k off.
They have more dealers and more competition.
Does Ford or Chevrolet give a high volume dealer a better price than a small dealer?
No. Big or small, they all buy for the same price. The higher volume stores can sell for shorter deals because of the volume.Does Ford or Chevrolet give a high volume dealer a better price than a small dealer?
I have had both lamarque and courtesy ford match Houston pricing, and bohn was within $500. That is with multiple vehicles over the last 4 years. All 3 of them beat the trade in prices the dealers in Houston were offering so it was a better deal to stay local to LA dealers. You should not have to go to Houston, just use those dealers pricing as a negotiating point.
I had the same experience with my wife's last car. I got ray Brandt infinity to match prices I found in Houston.