I know the story.
The problem is that Vlasic should have said;
"Hey Wal-Mart"
Our premium HUGE FREAKING GALLON of Pickles aren't worth having in your store.
....but that's not what they did....and now you can still buy Vlasic Pickles in Wal-Mart.
So I don't pity Vlasic. Don't bitch, then take their money for your product.
Problem was, that wasn't how the deal started. They had an agreed price. And they sold a **** ton of pickles. So many that Wally World said , let's drop the price and sell more. At this point, it was too late. They were literally selling pickles for less than it cost them to produce. And you are correct, they could have said nope. But for a struggling company, any business is sometimes better than no business