The only time I buy from cabelas is if I see something nice in the library or used gun section. Other than that I buy local I don't mind paying a little more than the "big boys" because I know what it is like to be a small business and try to compete. To be equal when I want new I search using gun genie and the lowest shop that I have had good service at gets the deal. I have been to bass pro several times to look at rifles. I like there selection because they have more wooden hunting rifles which is what I like, but never have I been helped to my satisfaction. That being said, I don't have high expectations either.